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	<title>Coaching for a better life, better business, better you! &#187; competitive advantage</title>
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		<title>Company Branding – Your People Make the Brand</title>
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		<pubDate>Fri, 09 Nov 2007 23:45:00 +0000</pubDate>
		<dc:creator>Tj Helm</dc:creator>
				<category><![CDATA[Business Building]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business image]]></category>
		<category><![CDATA[competitive advantage]]></category>

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		<description><![CDATA[By Sarah Hathorn Today in a highly competitive market, companies are competing to obtain a greater percentage of market share. Brand differentiation is key to this process. While organizations are spending large sums of money on marketing their corporate brand through their website, promotional materials, building architecture and office décor, their best marketing resource is [...]]]></description>
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